/ Service 10 / 10 /
Audits. a Diagnostic-First Entry Point.
Standalone audits are useful only when the buyer can give access, name the business decision, and assign an implementation owner. They are not a substitute for execution capacity or a retainer when fixes cannot ship.
- Timeline
- 2 to 4 weeks per audit
- Deliverable
- Written diagnostic + action plan
- Format
- Document + walkthrough call
- Credit
- Applied toward retainer if engaged
/ 01 / What's Included
Every Sub-Service Below Is in Scope by Default.
SEO Audits
Technical SEO Audit
Crawl, indexation, rendering, schema, speed, and architecture. Findings ranked by traffic impact and implementation cost. Engineering-ready.
Content Audit
Every URL inventoried: what's ranking, what's decaying, what to refresh, consolidate, or kill. With a prioritized refresh queue.
Backlink Audit
Profile health, toxic link review, anchor distribution, and competitive gap analysis.
Site Architecture Audit
URL structure, internal linking, navigation, and CMS architecture. The structural diagnosis most audits skip.
Competitive SEO Audit
A deep teardown of the three competitors actually beating you. Content, technical, links, and content velocity.
AI and LLM Audits
LLM Visibility Audit
Where you're cited (and not) across ChatGPT, Claude, Perplexity, Gemini, Copilot, and AI Overviews. Gap analysis vs competitors.
Conversion and Tracking
CRO and Funnel Audit
Full funnel diagnostic with prioritized test backlog. Hypothesis, expected lift, traffic requirement, and decision criteria for each test.
Analytics and Tracking Audit
GA4, GTM, server-side tracking, conversion modeling, and attribution. Where the data is wrong and how to fix it.
Site and Local
Platform Build Audit
For sites already live: CMS architecture review, component library audit, performance review, and scalability assessment on the best available stack.
Local SEO Audit
GBP, citations, NAP consistency, local pages, and review profile. For multi-location operators and service businesses.
/ 02 / How We Work
The Process.
- / 01
Scoping Call
45 minutes. We define the scope, access requirements, and success criteria. You get a written SOW.
- / 02
Data Collection
Tool access, analytics access, and stakeholder interviews. We do the digging.
- / 03
Audit Document
A written deliverable: findings, prioritization, action plan, and resource requirements. Detailed enough for your engineering or content team to act on directly.
- / 04
Findings Review
A 60-minute walkthrough call with leadership. Q&A, decision discussion, and roadmap recommendations.
/ 03 / Who This Is For
Fit, Proof, and Failure Modes.
- / 01
Good Audit Fit
You need a crawl, analytics, content, conversion, or platform diagnosis before approving budget, redesign scope, or a retainer.
- / 02
Bad Audit Fit
You already know the blockers but lack developer, content, compliance, or analytics owners to implement the work.
- / 03
Proof Standard
A useful audit names evidence source, severity, business impact, implementation owner, and stop/go priority for every major finding.
/ The principle
Most audits are upsells in a PDF jacket. Ours are actionable diagnostics with the work prioritized so you can execute whether you hire us or not.
/ 05 / Often Paired With
Other Layers of the Stack.
- / Service 01 / 10
Strategy and Advisory
For founders, operators, and PE-backed leadership teams who need an outside senior operator with the depth of a head of growth and the bandwidth of a retained advisor. We diagnose where growth actually breaks, then build the roadmap that fixes it.
- / Service 02 / 10
Technical SEO
Crawl, indexation, rendering, schema, speed, internal linking, and migrations. The work that makes every other layer of SEO actually compound.
- / Service 03 / 10
Content and Editorial
Programmatic content systems and long-form editorial run by operators who've written for Investopedia, Bankrate, Yahoo Finance, NASDAQ, and Seeking Alpha. Built for scale without sacrificing E-E-A-T.
Audits Is One of Ten Services in the Retainer.
The mix and depth shifts by quarter. The retainer doesn't. One monthly engagement covers the entire stack, scoped to your business.