/ Service 10 / 10 /
Audits: A Diagnostic-First Entry Point
Standalone audits are useful only when the buyer can provide approved access, name the investor-customer decision, define the market and surfaces in scope, and assign an implementation owner. The signed proposal defines systems, samples, evidence, reviewers, deliverables, acceptance criteria, and excluded implementation. An audit is not execution and does not make an unevaluated or occupied category available.
- Timeline
- 2 to 4 weeks per audit
- Deliverable
- Written diagnostic + action plan
- Format
- Document + walkthrough call
- Credit
- Applied toward retainer if engaged
/ 01 / Available Capabilities
Capabilities Available Within This Service
SEO Audits
Technical SEO Audit
Review approved crawl, indexation, rendering, schema, performance, and architecture surfaces. Rank findings by documented severity, decision impact, implementation dependency, and evidence confidence.
Content Audit
Inventory in-scope URLs against approved investor-customer decisions, evidence, freshness, overlap, conversion path, and review requirements. Recommend retention, refresh, consolidation, redirect, or retirement without authorizing new category claims.
Backlink Audit
Review selected link sources, anchors, relevance, risk indicators, and comparison gaps. Findings are diagnostic; no removal, disavowal, outreach response, ranking effect, or recovery is guaranteed.
Site Architecture Audit
Review approved URLs, navigation, templates, internal links, CMS constraints, and decision paths. Separate observed defects from redesign preferences and name the owner required for each material change.
Competitive SEO Audit
Compare selected competitors across approved market surfaces, content, technical implementation, citations, and links using documented samples. Competitor visibility does not establish category availability or prove which tactic caused an outcome.
AI and LLM Audits
LLM Visibility Audit
Sample approved questions across selected engines and record citation presence, source diversity, entity consistency, and volatility. Results are time-bound observations, not deterministic ranking, training-data, placement, or attribution proof.
Conversion and Tracking
CRO and Funnel Audit
Review the defined funnel, qualification, routing, experiment history, friction, samples, and downstream business events. Recommendations state hypotheses, evidence, traffic requirements, guardrails, and decision rules without promising lift.
Analytics and Tracking Audit
Review approved client, server, CRM, product, and offline collection; identities, consent, restricted fields, definitions, reconciliation, attribution, and reporting. Findings identify uncertainty and ownership rather than certifying financial results.
Site and Local
Platform Build Audit
For live sites, review approved CMS architecture, components, integrations, accessibility, performance, security, publishing controls, and maintenance ownership against documented requirements.
Local SEO Audit
Review approved provider facts, eligible locations or service areas, Google Business Profiles, citations, consistency, reviews, schema, and local pages. The audit cannot create local presence, category eligibility, licensing, or service availability.
/ 02 / How We Work
The Process.
- / 01
Scope and Decision Contract
Define the approved provider, investor customer, decision, market surfaces, access, samples, evidence, reviewers, exclusions, acceptance criteria, implementation owner, and regulated or occupied-category constraints in a written scope.
- / 02
Evidence Collection
Collect only authorized tool, analytics, platform, content, source, and stakeholder evidence. Record dates, samples, missing access, uncertainty, and limitations rather than filling gaps with assumptions.
- / 03
Diagnostic and Implementation Queue
Separate observed facts, hypotheses, risks, and recommendations. Prioritize material findings by decision impact, severity, evidence confidence, dependencies, owner, effort, and stop/go criteria.
- / 04
Authorized Findings Review
Review findings, limitations, regulated issues, dependencies, implementation decisions, and acceptance with named owners. Work beyond the audit requires separate written approval or signed scope.
/ 03 / Who This Is For
Fit, Proof, and Failure Modes.
- / 01
Good Audit Fit
You need a crawl, analytics, content, conversion, or platform diagnosis before approving budget, redesign scope, or a retainer.
- / 02
Bad Audit Fit
You already know the blockers but lack developer, content, compliance, or analytics owners to implement the work.
- / 03
Proof Standard
A useful audit names the evidence source, severity, business impact, implementation owner, and stop/go priority for each material finding in scope.
/ The operating boundary
An audit records time-bound evidence, limitations, risks, and prioritized decisions within the signed scope. It does not create category availability, approve provider eligibility, replace licensed or regulated review, implement recommendations, prove causality, certify outcomes, or guarantee rankings, citations, conversions, qualified pipeline, funded loans, transactions, accounts, doors, revenue, or valuation.
/ 05 / Often Paired With
Other Layers of the Stack.
- / Service 01 / 10
Strategy and Advisory
For founders, operators, and PE-backed leadership teams who need an outside senior operator with the depth of a head of growth and the bandwidth of a retained advisor. We diagnose where growth actually breaks, then build the roadmap that fixes it.
- / Service 02 / 10
Technical SEO
Crawl, indexation, rendering, schema, speed, internal linking, and migrations that can support the selected SEO workstreams.
- / Service 03 / 10
Content and Editorial
Programmatic content systems and long-form editorial run by operators who've written for Investopedia, Bankrate, Yahoo Finance, NASDAQ, and Seeking Alpha. Built for scale without sacrificing E-E-A-T.
Audits Supports One Integrated Acquisition System
Define the investor customer, transaction-stage decision, active capability, deliverables, owners, acceptance criteria, and measurement in the signed proposal. Priorities change only by written agreement.