/ Service 09 / 10 /
CRO and Analytics.
Traffic is the first half. Conversion and measurement are the second. We instrument every channel, run structured tests, and rebuild funnels around what the data actually shows. GA4, server-side tracking, attribution modeling, and the dashboards leadership actually reads.
- Stack
- GA4, GTM, server-side, custom
- Testing
- A/B, multivariate, sequential
- Output
- Tracking + tests + dashboards
- Specialty
- B2B attribution, SaaS funnels
/ 01 / What's Included
Every Sub-Service Below Is in Scope by Default.
Conversion Optimization
Conversion Audits and Teardowns
Full funnel diagnostic: where users drop, why, and what to test. Ranked test backlog with hypothesized lift.
A/B and Multivariate Testing
Test design, traffic allocation, statistical analysis, and decision protocols. Tests designed to answer a specific business question before they run.
Funnel Analysis
Step-by-step funnel diagnostics across acquisition, activation, conversion, and retention. With qual data to explain the quant.
Heatmap and Session Replay Analysis
Hotjar, FullStory, Microsoft Clarity. The qualitative layer that explains what GA4 can't.
Page-Level CRO
Form and Checkout Optimization
Field reduction, validation, error handling, and checkout flow redesigns. Especially high-leverage for B2B and e-commerce.
Pricing Page Optimization
The single most undertested page on most B2B sites. We test packaging, anchors, comparison structure, and CTAs.
Landing Page CRO
Iterative landing page optimization for paid traffic, organic landing pages, and lifecycle entry points.
Personalization Frameworks
Segment-based personalization for traffic source, account, and stage. Without breaking SEO.
Analytics and Measurement
Ga4 Implementation and Audits
Event taxonomy, custom dimensions, conversion modeling, and reporting setup. GA4 configured for decisions, with events and reporting that match the funnel.
Google Tag Manager Setup
Tag governance, naming conventions, and trigger architecture. Maintainable tag governance with clear naming and triggers.
Server-Side Tracking
Server-side GTM for accuracy, performance, and data control. The new default for serious tracking.
Attribution Modeling
Multi-touch attribution that survives cookie deprecation. Custom models for long B2B cycles.
Reporting
KPI Dashboards
Looker Studio, Hex, or custom. The single dashboard leadership opens every Monday.
Pipeline and Revenue Reporting
CRM-tied reporting that closes the loop between marketing spend and revenue. Especially critical for B2B.
SEO Performance Dashboards
Rank tracking, organic traffic, and content performance in one view. With trend analysis alongside the raw numbers.
LLM Citation Tracking Dashboards
Citations across ChatGPT, Claude, Perplexity, and AI Overviews. The new category of SEO reporting.
/ 02 / Buyer Fit and Risk Controls
Fit, Proof, and Failure Modes
- 01
Use This When
Traffic already exists and the constraint is form completion, demo quality, checkout friction, attribution clarity, or offer-market fit on key landing pages.
- 02
Do Not Use This When
Traffic volume is too low to test, analytics access is blocked, sales quality is undefined, or the team cannot ship page changes quickly enough to learn.
- 03
Proof Boundary
We can show tests shipped, funnel changes, tracking fixes, and directional lift. Statistical confidence and revenue attribution depend on traffic volume, sales cycle length, and client CRM quality.
- 04
Common Failure Mode
A test reports lift on a shallow conversion while lead quality, sales acceptance, or downstream revenue gets worse.
/ 03 / Who This Is For
The Right Fit.
- / 01
Traffic-Rich Sites
You have the traffic. The conversion rate is the bottleneck. We diagnose and rebuild.
- / 02
B2B with Broken Attribution
You can't tell which channel drove which deal. Server-side tracking and custom attribution fix it.
- / 03
Pricing and Packaging Tests
Ready to test pricing, packaging, and trials. The single highest-leverage CRO surface in SaaS.
/ The principle
You can't optimize what you can't measure. And most companies are measuring with broken instruments.
/ 02 / How We Work
The Process.
- / 01
Tracking Audit
Every event, conversion, and tag audited. What's firing, what's broken, what's missing.
- / 02
Funnel Diagnostic
Quantitative funnel analysis plus qualitative session review. Where users drop and why.
- / 03
Test Backlog
Ranked test backlog with hypothesis, expected lift, traffic requirement, and decision criteria. We run the tests that move the metric.
- / 04
Quarterly Review
Test results, dashboard reviews, and roadmap recalibration. The compounding feedback loop.
/ 05 / Often Paired With
Other Layers of the Stack.
- / Service 08 / 10
Web Dev and Design
The website is the conversion surface for every other channel. We design and build sites that look like brand assets and perform like engineering products.
- / Service 01 / 10
Strategy and Advisory
For founders, operators, and PE-backed leadership teams who need an outside senior operator with the depth of a head of growth and the bandwidth of a retained advisor. We diagnose where growth actually breaks, then build the roadmap that fixes it.
- / Service 02 / 10
Technical SEO
Crawl, indexation, rendering, schema, speed, internal linking, and migrations. The work that makes every other layer of SEO actually compound.
CRO and Analytics Is One of Ten Services in the Retainer.
The mix and depth shifts by quarter. The retainer doesn't. One monthly engagement covers the entire stack, scoped to your business.