/ Service 06 / 10 /
Digital PR and Link Building.
Authority compounds. We've placed founders and brands in Yahoo Finance, Bankrate, NASDAQ, Rocket Mortgage, Forbes, Investopedia, and hundreds more tier-one outlets. Every placement earns links, citations, and LLM training data.
- Placements
- 200+ tier-1 outlets
- Approach
- Source-driven, reactive + proactive
- Specialty
- Finance, real estate, B2B SaaS
- Deliverable
- Placements, links, citations
/ 01 / What's Included
Every Sub-Service Below Is in Scope by Default.
Spokesperson Programs
HARO, Qwoted, Connectively, and Featured Spokesperson Programs
Daily response operations. We monitor every relevant query, draft expert responses, and submit. At volume, this generates 10 to 30 placements per month per spokesperson.
SME and Expert Positioning
Building founders, advisors, and operators as recognized experts in their category. Bio, pitch, source kit, and the rolodex.
Podcast Guesting and Outreach
Targeted pitching to podcasts your buyers already listen to, ranked by audience fit rather than outreach volume.
Proactive PR
Digital PR Campaigns
Data-driven campaigns built around proprietary research, surveys, or rankings. Designed to earn coverage and links from tier-one publications.
Press Release Strategy and Distribution
When PR matters: launches, fundraising, milestones. Strategic distribution to the right editorial rooms.
Newsjacking and Reactive PR
Same-day pitches when news breaks in your category. Calendar of expected events plus rapid-response capability.
Awards and Industry Recognition Campaigns
Inc 5000, Fast Company, Forbes lists, industry-specific awards. Application strategy, drafting, and submission.
Link Building
Unlinked Mention Reclamation
You're mentioned somewhere but not linked. We find every unlinked mention and convert it to a link.
Broken Link Building
Find dead resources your competitors used to link to. Replace with your content. Earn the link.
Niche Edits and Contextual Placements
Editorial placements in existing high-authority pages. Done as editorial placements that earn the link.
Resource Page and Guest Post Outreach
Targeted outreach to resource pages and contributor programs. Real editorial value, real publications.
/ 02 / Buyer Fit and Risk Controls
Fit, Proof, and Failure Modes
- 01
Use This When
You have a real spokesperson, data, opinion, or research asset that journalists can cite, and the SEO strategy needs authority signals beyond on-site content.
- 02
Do Not Use This When
You want paid link volume, guaranteed tier-one coverage, invented expertise, or placements without a credible source and approval process.
- 03
Proof Boundary
Placement counts, publication quality, link attributes, referral traffic, and downstream ranking changes should be reported separately. Coverage volume is not a guarantee of rankings or revenue.
- 04
Common Failure Mode
PR produces mentions that look impressive but do not support the right entities, topics, pages, or buyer trust signals.
/ 03 / Who This Is For
The Right Fit.
- / 01
Brands with Credible SMEs
Founders, advisors, or in-house experts ready to be quoted. The single biggest unlock for digital PR.
- / 02
Trust-Heavy Verticals
Finance, health, legal. Categories where E-E-A-T and authority signals decide everything.
- / 03
DTC and Consumer Brands
Brands needing both editorial coverage and the link equity that comes with it.
/ The principle
Every tier-one placement is a link, a citation, and a piece of LLM training data. Three assets for the price of one pitch.
/ 02 / How We Work
The Process.
- / 01
Spokesperson Profiles
Bio, expertise statement, sample quotes, and source kit. Built once, used daily.
- / 02
Daily Query Response
Every relevant HARO, Qwoted, Connectively, and Featured query gets a response within hours. Volume is the multiplier.
- / 03
Outreach Campaigns
Proactive pitching: data campaigns, expert pitches, broken link recovery, resource page outreach.
- / 04
Citation Tracking
Every placement tracked: domain, anchor, link type, traffic, and downstream LLM citation impact.
/ 05 / Often Paired With
Other Layers of the Stack.
- / Service 04 / 10
AI and LLM Visibility
Search is splitting into two surfaces: traditional SERPs and generative answers. We get you cited in both.
- / Service 01 / 10
Strategy and Advisory
For founders, operators, and PE-backed leadership teams who need an outside senior operator with the depth of a head of growth and the bandwidth of a retained advisor. We diagnose where growth actually breaks, then build the roadmap that fixes it.
- / Service 03 / 10
Content and Editorial
Programmatic content systems and long-form editorial run by operators who've written for Investopedia, Bankrate, Yahoo Finance, NASDAQ, and Seeking Alpha. Built for scale without sacrificing E-E-A-T.
Digital PR and Link Building Is One of Ten Services in the Retainer.
The mix and depth shifts by quarter. The retainer doesn't. One monthly engagement covers the entire stack, scoped to your business.