GrowthLimit
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/ Service 02 / 10 /

Technical SEO. the Infrastructure Layer.

Technical SEO is infrastructure work: crawl access, rendered HTML, schema, internal links, indexation, speed, migrations, and templates. It creates leverage only when engineering or CMS changes can actually ship.

Included in the single monthly retainer. No add-ons, no per-service line items.
Site sizes
12 URLs to 10M+ URLs
Specialty
Programmatic, marketplaces, migrations
Stack-agnostic
Best available, Next, WordPress, custom
Deliverable
Fix backlog + implementation
Book a service call

/ 01 / What's Included

Every Sub-Service Below Is in Scope by Default.

Diagnostics

  • Full Technical Audits

    Comprehensive crawl, log file, and rendering audit. Findings ranked by traffic impact so the highest-value work ships first.

  • Log File Analysis

    What Googlebot is actually crawling, how often, and where it's wasting budget. The single most underused diagnostic in SEO.

  • Javascript Rendering Audits

    For JS-heavy sites: what Google can see, what it can't, and what to do about it. Rendered HTML vs source HTML diffs.

Architecture and Indexation

  • Crawl Budget and Indexation Management

    Robots, canonicals, parameter handling, and index bloat cleanup. Especially critical for marketplaces and programmatic sites.

  • Internal Linking Architecture

    Programmatic and editorial internal linking strategies that actually distribute PageRank to the pages that need it.

  • Canonicalization and Duplicate Content Cleanup

    For large sites with parameter sprawl, near-duplicate templates, and faceted navigation.

  • Sitemap and Robots.txt Strategy

    Segmented sitemaps by content type, priority, and freshness. Robots strategies that prevent index bloat without blocking valuable crawl paths.

Performance

  • Core Web Vitals and Page Speed Optimization

    LCP, INP, CLS from real-user data, backed by Lighthouse where useful. Edge optimization, image strategy, and JS bundle work.

  • Edge SEO and Middleware Fixes

    Edge workers (Cloudflare, Vercel) for SEO fixes you can't make in the CMS or codebase.

Schema and Migrations

  • Schema and Structured Data Implementation

    Article, Product, FAQ, HowTo, LocalBusiness, Organization, Person. Built for both classic SERPs and LLM ingestion.

  • Site Migrations (Platform, Domain, Protocol)

    Pre-migration audits, redirect mapping, post-launch monitoring. The migrations that don't tank traffic.

  • International SEO and Hreflang

    Multi-region, multi-language site architecture. Hreflang done right.

/ 02 / How We Work

The Process.

  1. / 01

    Crawl + Log Analysis

    Full site crawl, server log ingestion, and rendering checks. The diagnostic foundation.

  2. / 02

    Prioritized Fix Backlog

    A written backlog of every issue, ranked by traffic impact and implementation cost. Engineering-ready.

  3. / 03

    Implementation

    We implement directly (platform, edge, CMS) or hand off to your engineering team with detailed specs.

  4. / 04

    Monitoring

    Ongoing crawl monitoring, regression alerts, and quarterly health reviews.

/ 03 / Who This Is For

Fit, Proof, and Failure Modes.

  • / 01

    Good Technical Fit

    Search engines cannot crawl, render, canonicalize, or prioritize the pages that should produce demand.

  • / 02

    Bad Technical Fit

    The site is crawlable and conversion-ready, but the offer, proof, or content strategy is the real bottleneck.

  • / 03

    Proof Standard

    Before/after evidence should come from crawls, logs, Search Console, rendered HTML diffs, Core Web Vitals, and indexed-page samples.

/ The principle

Technical SEO starts with the audit and continues until pages are fixed and traffic recovers. The deliverable is live site work and recovered traffic.

/ 05 / Often Paired With

Other Layers of the Stack.

Technical SEO Is One of Ten Services in the Retainer.

The mix and depth shifts by quarter. The retainer doesn't. One monthly engagement covers the entire stack, scoped to your business.

Book a retainer callBack to all services