/ Service 07 / 10 /
Local SEO. the Local Pack and Beyond.
Google Business Profile, citation cleanup, multi-location architecture, and the local pack. For service businesses, multi-location operators, professional services, and franchises. Including the geo-targeted content layer most local SEO ignores.
- Locations
- 1 to 1,000+
- Specialty
- Multi-location, franchises
- Deliverable
- GBP, citations, local pages
- Cadence
- Monthly reviews + optimization
/ 01 / What's Included
Every Sub-Service Below Is in Scope by Default.
Google Business Profile
Google Business Profile Setup and Optimization
Categories, services, attributes, products, posts, Q&A, and the photo strategy. The full GBP discipline, done right.
Multi-Location GBP Management
Bulk management for chains, franchises, and multi-location operators. Consistency, locality, and rank tracking by location.
Review Generation and Reputation Management
Review request workflows, response protocols, and reputation monitoring. Reviews are now a top three local ranking factor.
Citations and NAP
Local Citation Building and Cleanup
Auditing every citation, fixing inconsistencies, building net-new placements in the directories that matter for your category.
Local Schema and NAP Consistency
LocalBusiness schema, organization schema, and NAP consistency across the web. The substrate everything else sits on.
Local Content and Links
GEO-Targeted Landing Pages
Per-city or per-neighborhood landing pages built to rank and convert. Programmatic where it makes sense, editorial where it doesn't.
Local Link Building
Local press, community partnerships, sponsorships, and chamber listings. The link types Google weighs heavily for local rankings.
/ 02 / How We Work
The Process.
- / 01
GBP Audit
Every location's GBP audited against the optimization checklist. Findings ranked by impact.
- / 02
Citation Cleanup
Every citation audited, inconsistencies fixed, missing directories added. Especially critical for sites with location changes.
- / 03
Local Landing Page Builds
Per-city or per-neighborhood pages built to rank and convert. Internal linking architecture that distributes authority.
- / 04
Review Automation
Review request flows wired into your post-service triggers. Response protocols documented and trained.
/ 03 / Who This Is For
The Right Fit.
- / 01
Multi-Location Services
Home services, professional services, healthcare, dental, legal. Anywhere local pack rankings drive revenue.
- / 02
Franchises and Regional Operators
Multi-unit operators who need both system-wide consistency and per-location optimization.
- / 03
Real Estate and Property
Agents, teams, brokerages, and STR managers competing on location and local trust signals.
/ The principle
Local SEO is misunderstood as a checklist. It's actually a content, citation, and trust signal problem that compounds quarterly.
/ 05 / Often Paired With
Other Layers of the Stack.
- / Service 02 / 10
Technical SEO
Crawl, indexation, rendering, schema, speed, internal linking, and migrations. The work that makes every other layer of SEO actually compound.
- / Service 03 / 10
Content and Editorial
Programmatic content systems and long-form editorial run by operators who've written for Investopedia, Bankrate, Yahoo Finance, NASDAQ, and Seeking Alpha. Built for scale without sacrificing E-E-A-T.
- / Service 09 / 10
CRO and Analytics
Traffic is the first half. Conversion and measurement are the second.
Local SEO Is One of Ten Services in the Retainer.
The mix and depth shifts by quarter. The retainer doesn't. One monthly engagement covers the entire stack, scoped to your business.