Case Study
An FAA-Aligned Content Engine, Article by Article.
A flight instructor resource brand needed every article aligned with current FAA regulations and a consistent active-CFI brand voice across a fast-growing content library. We built the editorial standard and ran it across the catalog.
- Industry
- Aviation Training & Flight Instructor Resources
- Engagement
- Content Fact-Check + Brand Voice Alignment
- Timeline
- Ongoing, 12 months active
- Status
- Anonymized
01 / Challenge
Aviation content has stakes that most content categories don't: get a CFI ACS reference wrong, recommend a non-current procedure, mischaracterize a regulatory requirement, and the brand loses authority with the exact CFI audience it's trying to serve. The brand had grown faster than its editorial standard, with regulatory references drifting and brand-voice consistency degrading article-over-article.
02 / Approach
We built and ran the editorial standard across the catalog. Every article fact-checked against current FAA regulations: CFI ACS FAA-S-ACS-25 (effective May 31, 2024), CFII still on PTS FAA-S-8081-9E, MEI on ACS. Brand voice enforced systematically: creator described as active CFI with airline and military instructor pilot experience; value props framed around confidence and certainty, not time-saving; concrete figures (~25% CFI checkride failure rate, ~200-hour lesson plan creation estimate); digital tool references (ForeFlight, GoodReader); regulatory sourcing (ecfr.gov); no em dashes; consistent file format listings. We also produced a 42-page Word document with 45 action items from a 38.5-minute audit video.
- Regulatory Fact-Checking
- Brand Voice Standards
- Editorial Systems
- Video-to-Document Audit
- Content Operations
03 / Results
The catalog is now regulatorily defensible, brand-consistent, and continues to expand under the same standard. The CFI audience the brand serves recognizes the difference, content authority compounds in categories where accuracy is the moat.
- Every article fact-checked against current FAA regulations (ACS, PTS, MEI ACS)
- Brand voice systematically enforced across the catalog
- 42-page Word document with 45 action items from 38.5-minute video audit
- Editorial standard runs ongoing on new articles
- Authority position in a category where accuracy is the entire moat
“Our readers are CFIs. If we get an ACS reference wrong, we lose them. The editorial standard is the reason we don't.”Founder, Flight Instructor Resource Brand