Case Study
A Regional STR Manager on Local Intent.Beating National Players
A regional short-term rental property manager was watching national competitors outspend them in every market. We rebuilt their organic acquisition to win on local intent, where national brands consistently underinvest.
- Industry
- Regional Vacation Rental Property Management
- Engagement
- Local SEO & Owner Acquisition
- Timeline
- 9 months
- Status
- Anonymized
01 / Challenge
A regional vacation rental management firm with deep operational excellence in 30+ markets was getting outranked by national competitors on "vacation rental management [city]" queries, the exact searches their target owners ran. Their local advantage wasn't translating to digital share. Owners would find them only through referral, not through search.
02 / Approach
We built market-by-market local SEO assets: city pages with submarket breakouts, neighborhood-level content, market reports as link bait for local press, owner-intent funnel pages, GBP optimization across markets, and a tightly conversion-tuned owner-submission flow that handled the qualification logic operations already used internally.
- Local SEO
- Programmatic City Pages
- GBP Optimization
- Conversion Optimization
- Owner-Intent Content
03 / Results
Within nine months the firm ranked top-3 for their core intent query in 28 of 30 target markets. Qualified owner inquiries, already the bottleneck of the business, grew 3.4x. The local SEO moat compounds with every new market they enter; the playbook is reusable.
- +180% organic traffic over 9 months
- Top-3 ranking for 'STR management [city]' in 28 of 30 markets
- 62 city and submarket pages ranking with sustained traffic
- 3.4x qualified owner inquiry volume vs. pre-engagement baseline
- Playbook now used as the standard market-entry checklist
“Our problem was never operations, it was visibility. We're now the first result when an owner in our markets searches for what we do.”Founder, Regional STR Management Firm