SEO and growth glossary
B Terms and Definitions
71 plain-English definitions begin with B. Showing page 2 of 2.
B definitions, page 2
- Brand entity
- The structured representation of a brand as a recognizable entity in a knowledge graph.
- Brand entity for AI
- A representation of a brand designed to be recognized and cited by AI answer systems.
- Brand mention
- Any reference to a brand on the web, whether linked or unlinked.
- Brand mention in AI
- A reference to a brand within an AI-generated response.
- Brand search
- A query that includes the brand name, indicating high intent and existing awareness.
- Brand search SERP
- The page of search results returned for a brand-name query, often dominated by brand-owned results.
- Brand SERP
- The first page of search results returned for a branded query.
- Brand voice
- The consistent personality, tone, and stylistic conventions used in a brand's communications.
- Brand-safe AI
- AI deployments configured to avoid associating a brand with harmful or off-topic content.
- Branded anchor
- Anchor text consisting of a brand name, considered a low-risk anchor type.
- Branded keyword
- A query that includes a specific brand name.
- Brandy update
- A 2004 Google update introducing greater emphasis on Latent Semantic Indexing and link relevance.
- Brave Search
- An independent search engine operated by Brave Software with its own index and ranking system.
- Breakpoint
- A defined screen width in CSS at which a layout changes for responsive design.
- Brick-and-mortar SEO
- Local SEO for businesses that operate from physical storefronts visited by customers.
- Broad core update
- A wide-ranging change to Google's core ranking algorithms, typically named by month and year.
- Broken backlink
- An inbound link pointing to a URL that no longer resolves to a working page.
- Broken link building
- A link acquisition tactic of finding broken external links on third-party sites and offering replacements.
- Brotli compression
- A compression algorithm offering better ratios than gzip, used to reduce page weight in transit.
- Browser cache
- Storage on a user's device used to retain previously fetched resources for faster subsequent loads.
- Built link
- A backlink obtained through deliberate outreach or placement, contrasted with a naturally earned link.
- Bundle page
- An ecommerce page that groups multiple products together as a single offer.
- Business listing
- A profile of a business on a directory or platform, used in local SEO.
- Buy on Google
- A discontinued Google program that allowed purchases directly within Google's surfaces.
- Buyers guide
- An informational article that helps prospective buyers compare options before purchase.
- Byline
- An author attribution typically displayed beneath an article headline.