SEO and growth glossary
D Terms and Definitions
57 plain-English definitions begin with D. Showing page 2 of 2.
D definitions, page 2
- DOM
- Common abbreviation for Document Object Model.
- Domain age
- The length of time a domain has been registered, sometimes considered as a minor trust signal.
- Domain history
- The historical ownership, content, and link profile of a domain prior to current use.
- Domain migration
- Moving a website from one domain to another while preserving SEO equity.
- Domain Rating
- Ahrefs' 0 to 100 metric measuring the strength of a domain's backlink profile.
- Domain registrar
- A company that registers and manages domain names on behalf of customers.
- Donor domain
- A domain providing a backlink to another domain.
- DotBot
- Moz's web crawler used to build its link index.
- DR
- Common abbreviation for Domain Rating.
- Driving direction
- Navigational route information shown for local businesses, often surfaced in map packs.
- DuckDuckBot
- DuckDuckGo's web crawler.
- DuckDuckGo
- A privacy-focused general search engine that aggregates results from multiple sources.
- Duplicate content
- Content that is identical or substantially similar to content elsewhere on the web or within a site.
- Dwell time
- The time a user spends on a page after clicking from the SERP before returning.
- Dynamic rendering
- Serving prerendered HTML to bots while serving JavaScript-rendered pages to users, formerly recommended by Google.
- Dynamic URL
- A URL containing parameters that drive content generation server-side, contrasted with static URLs.