SEO and growth glossary
E Terms and Definitions
49 plain-English definitions begin with E. Showing page 2 of 2.
E definitions, page 2
- Exact match anchor
- Anchor text that precisely matches the target page's primary keyword.
- Exit page
- The last page viewed in a user session.
- Exit rate
- The percentage of sessions ending on a given page out of all sessions that included it.
- Experience
- The first E in EEAT, referring to first-hand experience with the subject of a page.
- Expertise
- One of the EEAT factors, referring to the demonstrated knowledge of a creator or site on the page topic.
- Expired domain abuse
- Acquiring an expired domain with prior authority and repurposing it for unrelated content to manipulate rankings.
- Expires header
- An HTTP header specifying a time after which a cached resource is considered stale.
- External link
- A link from a page on one domain to a page on a different domain.
- External links report
- A Search Console report listing pages on external sites that link to the property.