SEO and growth glossary
F Terms and Definitions
48 plain-English definitions begin with F. Showing page 1 of 2.
All F definitions
- Facebook External Hit
- Facebook's bot that fetches pages to generate previews when URLs are shared.
- Facebook Places
- Facebook's local listings feature where users and businesses interact with location data.
- Faceted crawl trap
- A crawl trap caused by faceted navigation generating many parameterized URLs.
- Faceted search
- Search functionality combined with attribute-based filtering on result sets.
- Fake bot
- A program impersonating a legitimate crawler's user agent to scrape or attack a site.
- FAQ optimization
- Structuring frequently asked questions for snippet eligibility and clarity.
- FAQ page
- A standalone page consolidating frequently asked questions and their answers.
- FAQ rich result
- A SERP rich result that previously displayed FAQ questions and answers, now restricted by Google.
- FAQ schema
- Structured data marking up frequently asked questions and answers on a page.
- FAQ section
- A block of frequently asked questions on a page, often paired with FAQ schema.
- FCP
- First Contentful Paint, a metric measuring when the first text or image is rendered on a page.
- Featured image
- The primary image associated with an article, used in previews and listings.
- Featured pitches
- A platform allowing journalists to crowdsource expert pitches for stories, similar in concept to HARO.
- Featured snippet
- A SERP block that highlights an extracted answer to a query above the regular results.
- FID
- First Input Delay, a former Core Web Vitals metric measuring delay between first user interaction and browser response.
- Field data
- Real-world performance data collected from actual users in the field, contrasted with lab data.
- Filter
- An analytics or Search Console mechanism narrowing data to a subset matching given criteria.
- Filter page
- A page generated by applying filters to a category, often parameterized.
- Filter URL
- A URL representing a filtered view of a listing, typically containing query parameters.
- Firebase Dynamic Links
- A discontinued Google product for cross-platform deep links that worked across web and apps.
- First Contentful Paint
- A page load metric measuring time until the first content is rendered.
- First Input Delay
- A former Core Web Vitals metric capturing delay between user input and browser response, replaced by INP.
- First paragraph
- The opening paragraph of a piece of content, important for snippet selection and reader retention.
- First-touch attribution
- An attribution model assigning full credit for a conversion to the first marketing touchpoint.
- Flat site architecture
- A site structure where most pages sit only a few clicks from the homepage.
- Flesch-Kincaid score
- A readability metric estimating the U.S. grade level required to understand a text.
- Flexible image
- An image whose size adapts to its containing element, typically through responsive CSS.
- Florida 2 update
- A 2019 Google update perceived as a continuation of the Florida-style algorithm changes.
- Florida update
- A November 2003 Google update that significantly affected commercial queries and SEO tactics.
- Fluid layout
- A layout that scales proportionally with the viewport rather than using fixed widths.
- Focus keyword
- The primary keyword a page is intentionally optimized to rank for.
- Follow link
- A backlink that does not carry the nofollow attribute and may pass ranking signals.
- Follow-up query
- A query in a multi-turn search session that builds on a previous query.
- Form element
- The HTML form element used to collect user input.
- Forum content prioritization
- Google's increased weighting of authoritative forum and community discussion content.
- Forum link
- A backlink obtained through forum participation, often nofollow and lower in value.