SEO and growth glossary
G Terms and Definitions
66 plain-English definitions begin with G. Showing page 1 of 2.
All G definitions
- GA
- Common abbreviation for Google Analytics.
- GA4
- Google Analytics 4, the event-based analytics platform replacing Universal Analytics.
- GA4 property
- A container in GA4 holding configuration and data for a website or app.
- GBP
- Common abbreviation for Google Business Profile.
- GBP attribute
- A self-reported attribute of a business in Google Business Profile, such as wheelchair accessibility.
- GBP insights
- Performance reporting within Google Business Profile covering searches, views, and actions.
- GBP messaging
- A Google Business Profile feature allowing customers to message a business directly.
- GBP photo
- A photo uploaded to a Google Business Profile.
- GBP post
- A short timely update published on a Google Business Profile.
- GBP product
- A product entry within a Google Business Profile.
- GBP Q&A
- A question-and-answer feature within Google Business Profile where users can ask questions about a business.
- GBP review
- A customer review of a business posted on its Google Business Profile.
- GBP service
- A service offering listed within a Google Business Profile.
- Generative AI search
- Search experiences that use generative AI to compose answers from web sources.
- Generative answer
- An answer composed by a large language model rather than retrieved verbatim from a single source.
- Generative engine optimization
- The discipline of improving brand visibility within generative AI answer engines.
- Generative search
- A general term for search experiences that produce generated answers in addition to or instead of links.
- Generic anchor
- Anchor text using non-descriptive phrases such as 'click here' or 'this page.'
- Generic top-level domain
- A top-level domain that is not country-specific, such as .com or .org.
- GEO
- Generative engine optimization, the discipline of optimizing for generative AI answer engines.
- Geo-coordinate
- A latitude and longitude pair specifying a location.
- Geo-modifier
- A geographic word or phrase added to a query to indicate location intent.
- Geo-redirect
- A redirect that sends users to different URLs based on their detected geographic location.
- Geographic targeting
- The practice of focusing SEO and content on specific geographic markets.
- Geotagged image
- An image whose metadata or markup encodes a geographic location.
- Geotargeting
- Specifying the geographic audience a site or page is intended to serve.
- Glossary post
- A long page defining many terms in a topic area, often used as a topical authority asset.
- Glue
- A Google internal system reportedly used to assemble the final SERP from rankings and features.
- GMB
- Google My Business, the former name for Google Business Profile.
- Goal
- A defined conversion action in classic Google Analytics, replaced by conversion events in GA4.
- Goal completion
- A recorded instance of a goal being met in classic Google Analytics.
- Google algorithm
- The collection of systems Google uses to rank web search results.
- Google Analytics
- Google's web analytics platform for measuring website and app traffic and behavior.
- Google Business Profile
- Google's platform for businesses to manage their listing across Google Search and Maps.
- Google Gemini
- Google's family of generative AI models powering Gemini and AI Overview features.
- Google index
- Google's database of crawled and indexed web pages eligible to appear in search results.
- Google Knowledge Graph
- Google's structured database of entities and their relationships used to enrich search.
- Google Map embed
- An embedded interactive map on a page using Google Maps APIs.
- Google Maps
- Google's mapping product, an important surface for local search.
- Google Merchant Center
- Google's platform for managing product feeds used in Google Shopping and related surfaces.