SEO and growth glossary
I Terms and Definitions
55 plain-English definitions begin with I. Showing page 2 of 2.
I definitions, page 2
- International targeting report
- Another name for the Search Console international targeting interface.
- Internationalized domain name
- A domain name that contains non-ASCII characters, encoded via Punycode in DNS.
- Intersection Observer
- A web API for efficiently observing when elements enter or leave the viewport.
- Introduction paragraph
- The first paragraph of a piece of content, used to establish topic and intent.
- Intrusive interstitial
- A pop-up or overlay that obstructs main content, treated as a negative page experience signal.
- Inventory feed
- A structured data feed of product inventory provided to commerce platforms.
- Inverted pyramid
- A writing structure leading with the most important information and decreasing in priority.
- IP address
- A numeric identifier assigned to a device on a network.
- IP geotargeting
- Inferring user location from IP address and serving location-specific content or pages.
- IP-based redirect
- A redirect that sends users to different URLs based on the user's detected IP location.
- ISO 3166-1
- An international standard defining country codes used in hreflang and other contexts.
- ISO 639-1
- An international standard defining two-letter language codes used in hreflang and other contexts.
- Isomorphic rendering
- A rendering pattern where the same JavaScript runs on both server and client.
- ISR
- Incremental Static Regeneration, a Next.js rendering pattern that regenerates static pages on demand.
- ItemList schema
- Schema.org type for a list of items, used in carousel and listing rich results.