SEO and growth glossary
K Terms and Definitions
17 plain-English definitions begin with K. Showing page 1 of 1.
All K definitions
- Kagi
- A paid, ad-free general search engine focused on privacy and result quality.
- Keyword
- A word or phrase entered into a search engine to retrieve information.
- Keyword cannibalization
- The condition in which multiple pages on the same site compete for the same query.
- Keyword clustering
- The grouping of keywords by intent or topic to inform content planning.
- Keyword density
- The proportion of a page's text consisting of a target keyword, no longer treated as a strong ranking factor.
- Keyword difficulty
- A score estimating how hard it is to rank for a given keyword.
- Keyword gap
- A keyword competitors rank for that the target site does not, representing an opportunity.
- Keyword mapping
- The assignment of target keywords to specific URLs across a site.
- Keyword opportunity
- A keyword identified as feasible to pursue based on volume, intent, and competition.
- Keyword research
- The discipline of identifying which keywords a site should target and why.
- Keyword stuffing
- Repetitive use of a keyword in content with intent to manipulate rankings, against search guidelines.
- Keyword volume
- The estimated number of monthly searches for a keyword.
- Knowledge card
- A SERP element presenting a concise summary of an entity, similar to a knowledge panel.
- Knowledge cutoff
- The latest date in a language model's training data, beyond which it has no native knowledge.
- Knowledge graph
- A structured database of entities and their relationships used to power semantic search.
- Knowledge graph card
- A SERP feature surfacing knowledge graph data for an entity.
- Knowledge panel
- A SERP feature displaying entity information sourced from the Knowledge Graph.