SEO and growth glossary
L Terms and Definitions
98 plain-English definitions begin with L. Showing page 2 of 3.
L definitions, page 2
- Link profile
- The full set of inbound links to a site, considered as a single dataset for analysis.
- Link reclamation
- The process of recovering lost or unlinked brand mentions by contacting publishers.
- Link scheme
- A pattern of link manipulation prohibited by search engine guidelines.
- Link sculpting
- A historical practice of using nofollow to control PageRank flow within a site, since neutralized.
- Link spam
- Manipulative links intended to influence rankings, against search engine guidelines.
- Link spam update
- A Google update targeting manipulative link patterns and spam linking practices.
- Link tag
- Another name for the HTML link element used in the document head, distinct from anchor links.
- Link velocity
- The rate at which new backlinks are acquired over time.
- Link wheel
- A manipulative pattern of multiple sites linking in a circular structure to a target.
- Linkable asset
- A piece of content sufficiently valuable that it naturally attracts backlinks.
- Linked mention
- A brand mention that includes a hyperlink to the brand's site.
- LinkedInBot
- LinkedIn's bot for fetching previews when URLs are shared on the platform.
- Linking IP diversity
- The number of distinct IPs from which a site has inbound links.
- Linking page
- A specific page that contains a backlink to another page.
- Linking root domain
- A unique root domain that points one or more backlinks to a target site.
- Links report
- A Search Console report providing data on internal and external links to a site.
- List snippet
- A featured snippet that returns a bulleted or numbered list extracted from a page.
- Listicle
- A content format structured as a numbered or bulleted list of items.
- LLM
- Large language model, a class of AI models trained on text used in generative search.
- LLM optimization
- Optimizing content and authority signals to be referenced and cited by large language models.
- LLM SEO
- An informal label for LLMO and related practices.
- LLM-generated content
- Content produced by a large language model.
- LLMO
- Large language model optimization, optimizing for visibility and accurate representation in LLM responses.
- Llms-full.txt
- A proposed extended version of llms.txt providing more detailed AI usage rules.
- Llms.txt
- A proposed plain text file at a domain root specifying how the site's content may be used by AI systems.
- Local 3-pack
- Another name for the local pack, the block of three local results above a map on a SERP.
- Local backlink
- An inbound link from a locally relevant site, valued in local SEO.
- Local citation
- A reference to a business's name, address, or phone number on a third-party site.
- Local finder
- The expanded local results page accessed by clicking through from the local pack.
- Local intent
- Search intent in which the user is looking for businesses or information tied to a location.
- Local intent SERP
- A search results page where local intent is detected, typically including a local pack.
- Local Justifications
- Snippets from review or website content surfaced under a local listing as supporting evidence.
- Local landing page
- A localized landing page targeting a specific geography or service area.
- Local link building
- Acquisition of backlinks from locally relevant sources for local SEO.
- Local listing
- A business listing on a local directory, map, or platform.
- Local pack
- The block of three local listings displayed alongside a map in local search results.
- Local pack ranking
- Ranking position within the local pack on a relevant query.
- Local query
- A query expressing local intent, often including geo modifiers.
- Local ranking factor
- A signal influencing local pack and local finder rankings.
- Local relevance
- A factor in local ranking measuring how relevant a business is to the searcher's query.