SEO and growth glossary
M Terms and Definitions
78 plain-English definitions begin with M. Showing page 2 of 2.
M definitions, page 2
- Meta tag
- An HTML element in the head section providing metadata about a page.
- Meta title
- Another name for the title tag, the title element in the page head.
- Metric
- A quantitative measure in analytics, such as sessions or revenue.
- Micro-conversion
- A smaller conversion action that signals progress toward a primary conversion.
- Microdata
- An HTML attribute syntax for embedding structured data, less commonly used than JSON-LD.
- Microsoft Copilot
- Microsoft's branded generative AI assistant integrated across Bing and the Microsoft ecosystem.
- Mid-tail keyword
- A keyword of moderate length, search volume, and competitiveness between head and long-tail.
- Mini sitelinks
- A row of additional links shown beneath certain organic listings, smaller than full sitelinks.
- Minification
- The removal of unnecessary characters from code to reduce file size without changing function.
- Mixed content
- A page served over HTTPS that loads resources over HTTP, triggering browser warnings.
- Mixed intent
- A query that reasonably reflects more than one search intent type.
- Mj12bot
- Majestic's web crawler used to build its link index.
- Mobile rendering
- Rendering optimized for or evaluated against mobile user agents and viewports.
- Mobile SEO
- Optimization specifically focused on mobile experience, performance, and rankings.
- Mobile usability
- The extent to which a site is usable on mobile devices, formerly reported in Search Console.
- Mobile usability error
- A specific issue impairing usability on mobile, such as small tap targets.
- Mobile usability report
- A retired Search Console report summarizing mobile usability issues across a site.
- Mobile-first indexing
- Google's indexing approach that uses the mobile version of a page as the primary indexed version.
- Mobile-friendly update
- A 2015 Google update increasing the ranking weight of mobile usability on mobile SERPs.
- Mobilegeddon
- An informal name for the 2015 mobile-friendly update.
- Model card
- A document describing an AI model's purpose, training data, capabilities, and limitations.
- Modified date
- The date a piece of content was most recently changed, used as a freshness signal.
- Money keyword
- A high-value query that drives revenue, typically transactional or commercial intent.
- Money page
- A page on a site that drives revenue or conversions, often the target of focused link building.
- Money site
- The primary commercial site that benefits from supporting tier link building.
- Monthly search volume
- The estimated number of searches performed for a keyword per month.
- Movie schema
- A schema.org type used to mark up information about movies.
- MozRank
- A retired Moz metric estimating link-based authority on a logarithmic scale.
- MozTrust
- A retired Moz metric estimating link-based trust on a logarithmic scale.
- MQL
- Common abbreviation for Marketing Qualified Lead.
- Multi-location SEO
- Local SEO across multiple physical locations of a single business.
- Multi-touch attribution
- An attribution approach assigning credit across multiple touchpoints rather than only one.
- Multi-turn query
- A search expressed as a sequence of related queries in a conversational session.
- Multilingual SEO
- Search engine optimization across multiple languages on the same site.
- Multiregional SEO
- Search engine optimization across multiple regions or countries on the same site.
- Multitask Unified Model
- Google's MUM, a model designed to understand and answer complex multimodal queries.
- MUM
- Common abbreviation for Multitask Unified Model.
- MX record
- A DNS record specifying the mail servers responsible for receiving email for a domain.