SEO and growth glossary
N Terms and Definitions
44 plain-English definitions begin with N. Showing page 1 of 2.
All N definitions
- Naked link
- A backlink whose anchor text is the bare URL.
- Naked URL anchor
- Another name for a naked link, where anchor text is the bare URL.
- Name address phone
- The core fields of a local business citation, abbreviated NAP.
- Named entity
- A specific identifiable thing in text, such as a person, place, or organization.
- NAP
- Name, Address, and Phone, the core data points of a local business citation.
- NAP citation
- A reference to a business's name, address, and phone number across the web.
- NAP consistency
- The accuracy and uniformity of a business's NAP data across all citations.
- Native advertising
- Paid content designed to match the form and function of the platform on which it appears.
- Native lazy loading
- Browser-level lazy loading enabled via the loading attribute on images and iframes.
- Natural language processing
- The branch of AI concerned with how computers understand and produce human language.
- Natural link
- A backlink earned through merit without active outreach or compensation.
- Near me search
- A query containing the modifier 'near me,' indicating local intent.
- Near-duplicate content
- Content that is similar but not identical to other content, often created through templates.
- Neural matching
- A Google ranking technology that uses neural networks to match queries to documents based on concepts.
- New backlink
- A backlink first observed in a profile within the latest analysis window.
- New gTLD
- A generic top-level domain introduced after ICANN's 2013 expansion, such as .ai or .shop.
- New user
- An analytics user who has not previously visited within the lookback window.
- News carousel
- A SERP feature displaying news articles in a horizontally scrollable list.
- News content
- Editorial content reporting on current events.
- News report
- A Search Console performance report scoped to news search.
- News SEO
- SEO discipline specific to news publishers and time-sensitive content.
- News sitemap
- A specialized XML sitemap exposing recent news articles to Google News.
- NewsArticle schema
- A schema.org type used to mark up news articles for rich result eligibility.
- Newsjacking
- Producing timely content that capitalizes on a current news story.
- Niche SEO
- SEO focused on a tightly defined subject area or audience.
- NLP optimization
- Optimization aligned with natural language processing approaches used by modern search engines.
- Noarchive
- A robots meta directive preventing search engines from showing a cached link to the page.
- Nofollow
- An HTML link attribute indicating that search engines should not pass ranking signals through the link.
- Nofollow link
- A backlink carrying the rel=nofollow attribute.
- Noimageindex
- A robots meta directive preventing search engines from indexing images on a page.
- Noindex
- A robots meta or X-Robots-Tag directive instructing search engines not to include a page in their index.
- Non-branded keyword
- A query that does not contain a brand name.
- None directive
- A robots meta value equivalent to noindex and nofollow combined.
- North Star metric
- A primary product or business metric considered the best single indicator of long-term success.
- Nosnippet
- A robots meta directive instructing search engines not to display a snippet for the page.
- Notable online list
- A SERP feature highlighting notable inclusions of an entity on third-party lists.
- Notranslate
- A robots meta directive asking search engines not to offer translation of a page.