SEO and growth glossary
O Terms and Definitions
25 plain-English definitions begin with O. Showing page 1 of 1.
All O definitions
- OAI-SearchBot
- OpenAI's user agent used to fetch and index web content for SearchGPT.
- October 2023 core update
- A broad core ranking update released by Google in October 2023.
- Off-page SEO
- Optimization activity occurring outside the site, primarily link earning and brand building.
- Off-site SEO
- Another name for off-page SEO.
- Offer schema
- A schema.org type representing a specific offer for a product or service.
- OG description
- An Open Graph meta tag providing a summary used in social previews.
- OG image
- An Open Graph meta tag specifying the preview image for social link previews.
- OG title
- An Open Graph meta tag specifying the preview title for social link previews.
- On-page SEO
- Optimization performed within a page itself, including content, structure, and metadata.
- On-site SEO
- Optimization across a site, including on-page elements and site-wide technical factors.
- Online reputation management
- Managing how a brand or person appears across search results and other public surfaces.
- Open Graph tag
- A meta tag using the Open Graph protocol to control link preview rendering on social platforms.
- Order confirmation page
- An ecommerce page shown after a successful purchase, typically not indexed.
- Organic listing
- A standard search result not paid for by an advertiser.
- Organic search
- Search traffic obtained through unpaid listings in search results.
- Organic traffic
- Site visits originating from clicks on organic search listings.
- Organization schema
- Structured data describing an organization's name, logo, contact details, and social profiles.
- Origin server
- The originating server in a CDN setup that serves uncached requests.
- Original content
- Content created in-house and not republished from another source.
- Originality
- A content quality factor reflecting the uniqueness and freshness of perspective on a topic.
- ORM
- Common abbreviation for Online Reputation Management.
- Orphan page
- A page that exists on a site but has no internal links pointing to it.
- Out of stock page
- An ecommerce page for a product currently unavailable, requiring deliberate handling for SEO.
- Outbound link
- A link from a page to a different domain.
- Outreach
- Direct contact with publishers, journalists, or partners to obtain placement, links, or partnerships.