SEO and growth glossary
P Terms and Definitions
104 plain-English definitions begin with P. Showing page 2 of 3.
P definitions, page 2
- Perplexity
- An AI search engine that returns synthesized answers with citations to source pages.
- Perplexity AI
- Another name for the Perplexity search assistant.
- Perplexity referral
- A site visit originating from a click within Perplexity.
- Perplexity-User
- Perplexity's user agent used when its assistant fetches pages on behalf of a user query.
- PerplexityBot
- Perplexity's web crawler used to index content for its search engine.
- PerplexityBot block
- A robots.txt rule disallowing the PerplexityBot user agent from crawling a site.
- Person schema
- A schema.org type representing a person and their relationships and attributes.
- Personal brand SEO
- SEO focused on optimizing the SERP for an individual's name and personal brand.
- Personal brand SERP
- The first page of search results for an individual's name.
- Perspectives filter
- A Google search filter surfacing first-person perspective content from forums and creators.
- Phantom
- An unconfirmed Google update perceived to affect site quality, observed periodically since 2013.
- Phishing warning
- A browser or Search Console warning indicating that a site is hosting deceptive phishing content.
- Picture element
- The HTML picture element used to provide multiple image sources for responsive delivery.
- Pigeon
- A 2014 Google update significantly changing local search ranking and the local pack.
- Pillar content
- Foundational, comprehensive content on a broad topic, supported by cluster pages on subtopics.
- Pillar page
- A central page covering a broad topic in depth and linking to related cluster pages.
- Pillar post
- Another name for a pillar page, a foundational piece of content within a cluster.
- Pillar-cluster model
- A content strategy model linking a central pillar page to numerous supporting cluster pages.
- Pinch to zoom
- The mobile gesture for zooming on a viewport, sometimes blocked by misconfigured viewport meta tags.
- Pirate
- A Google algorithm update targeting sites with high volumes of valid copyright takedown notices.
- Pirate metrics
- Another name for the AARRR growth metrics framework.
- Place schema
- A schema.org type representing a physical place.
- Plagiarism
- Reproducing content from another source without attribution or permission.
- PLP
- Common abbreviation for Product Listing Page.
- Podcast schema
- A schema.org type used to describe a podcast and its episodes.
- Pogo-sticking
- User behavior of clicking a result, returning to the SERP, and clicking another, signaling dissatisfaction.
- Pop-up penalty
- Informal label for the ranking demotion of pages with intrusive interstitials on mobile.
- Popular products carousel
- A Google Shopping SERP feature highlighting popular products for a category query.
- Position zero
- The featured snippet position above the first organic result.
- Possum
- A 2016 Google update affecting local pack rankings and proximity-based filtering.
- Power word
- A word selected for its persuasive or emotional effect, used in headline writing.
- PR distribution
- The act of distributing a press release through wire services or direct outreach to journalists.
- Preconnect
- A resource hint instructing the browser to establish an early connection to a third-party origin.
- Prefetch
- A resource hint instructing the browser to fetch a resource likely to be needed for a future navigation.
- Preload
- A resource hint forcing the browser to fetch a resource needed for the current page early.
- Prerendering
- Generating fully rendered HTML in advance, either at build time or via a separate rendering service.
- Press mention
- A reference to a brand or person within a press article, valuable as PR and link signal.
- Press release
- A formal announcement distributed to journalists for potential coverage.
- Primary keyword
- The main keyword a page is intentionally optimized to rank for.