SEO and growth glossary
R Terms and Definitions
80 plain-English definitions begin with R. Showing page 2 of 2.
R definitions, page 2
- Reputation management
- The practice of monitoring and shaping how a brand or person is represented online.
- Reputation SEO
- SEO focused on shaping a brand or person's search reputation.
- Request header
- A field in an HTTP request providing context such as user agent or accepted languages.
- Resource page link building
- Acquiring backlinks by securing inclusion on third-party resource lists.
- Response header
- A field in an HTTP response providing metadata about the returned resource.
- Responsive image
- An image set served at varying sizes or formats based on device characteristics.
- Responsive web design
- A design approach using flexible layouts and media queries to adapt to different viewports.
- Restaurant schema
- A schema.org type representing a restaurant and its key attributes.
- Retention
- The proportion of users or revenue retained over a defined period, opposite of churn.
- Retrieval-augmented generation
- An AI architecture combining external retrieval with generative model output.
- Return on ad spend
- Revenue generated per unit of advertising spend.
- Return on investment
- The ratio of net gain to cost for an investment.
- Return to SERP rate
- The proportion of users who return to the SERP shortly after clicking a result.
- Return visit
- A visit by a user previously seen on the site.
- Returning user
- A user who has previously visited a site within the lookback window.
- Revenue
- Income generated from sales or other monetized activities.
- Reverse proxy SEO
- Using a reverse proxy or CDN to inject SEO changes between the origin and the user.
- Review response
- An owner-issued reply to a customer review, used in reputation management.
- Review schema
- Structured data marking up a review of a product, service, or other item.
- Review velocity
- The rate at which a business accumulates new reviews over time.
- Reviews Update
- Common shorthand for the Product Reviews Update.
- Rewritten content
- Content created by rewriting existing source material into new wording.
- Rich result
- A search result enhanced by structured data with visual or interactive elements.
- Rich result report
- A Search Console report on rich result eligibility and errors by structured data type.
- Rich Results Test
- Google's tool for testing whether a page is eligible for specific rich result types.
- Rich snippet
- An older name for a rich result, an enhanced organic listing.
- Right-to-left text
- Languages or scripts written from right to left, requiring corresponding layout adjustments.
- ROAS
- Common abbreviation for Return on Ad Spend.
- Robots Exclusion Protocol
- The standard governing how robots.txt and meta robots directives are interpreted by crawlers.
- Robots Exclusion Standard
- Another name for the Robots Exclusion Protocol.
- Robots meta tag
- An HTML meta tag in the page head that instructs crawlers about indexing and link following.
- Robots.txt
- A plain text file at the root of a domain that instructs crawlers which paths they should not request.
- Robots.txt AI block
- A robots.txt rule disallowing AI training crawlers from accessing a site.
- Rogerbot
- Moz's primary web crawler, used to populate its keyword and link indices.
- ROI
- Common abbreviation for Return on Investment.
- Root domain
- The base domain such as example.com without subdomains.
- Roundup post
- An article curating multiple resources, products, or perspectives on a single topic.
- RTL language
- A language written right to left, such as Arabic or Hebrew.
- RUM
- Common abbreviation for Real User Monitoring.
- RWD
- Common abbreviation for Responsive Web Design.