SEO and growth glossary
S Terms and Definitions
161 plain-English definitions begin with S. Showing page 1 of 5.
All S definitions
- SaaS SEO
- SEO discipline tailored to software-as-a-service companies and their content needs.
- SAB
- Common abbreviation for Service Area Business.
- Sales funnel
- Another name for the marketing funnel viewed from a sales perspective.
- Sales page
- A page designed primarily to convert visitors into customers for a specific product or service.
- Sales qualified lead
- A lead deemed by sales to meet criteria for direct selling activity.
- Salient entity
- An entity central to the meaning of a piece of content.
- Scaled content abuse
- Google's policy term for producing many pages of low-value content at scale to manipulate rankings.
- Schema enhancement report
- A Search Console report covering structured data enhancements detected on a site.
- Schema for AI
- Structured data implemented specifically to improve recognition by AI answer systems.
- Schema markup
- Structured data added to a page using a vocabulary such as Schema.org.
- Schema validator
- A tool that checks structured data syntax and adherence to schema definitions.
- Schema.org
- A collaborative vocabulary of structured data types used across major search engines.
- Scraped content
- Content copied from another site, generally considered low value and against search guidelines.
- Screaming Frog SEO Spider
- A widely used desktop application that crawls websites for technical SEO analysis.
- Script tag
- The HTML script element used to embed or reference JavaScript code in a page.
- Scroll depth
- The distance a user scrolls down a page, used as an engagement signal.
- Search analytics
- The discipline of analyzing search performance data to inform optimization decisions.
- Search appearance
- A Search Console performance dimension grouping queries by the SERP feature presentation.
- Search Console
- Common abbreviation for Google Search Console.
- Search demand
- The total volume of searches across a topic or set of keywords.
- Search engine
- A software system that crawls, indexes, and retrieves web pages in response to user queries.
- Search engine optimization
- The discipline of improving a site's visibility and traffic from organic search results.
- Search engine results page
- The page returned by a search engine in response to a query.
- Search Generative Experience
- Google's earlier name for its generative AI search experience, since rebranded as AI Overview and AI Mode.
- Search index
- A search engine's database of crawled and processed pages used to retrieve results.
- Search intent
- The underlying goal a user has when entering a search query.
- Search journey
- The sequence of queries and interactions a user completes to satisfy an information need.
- Search Quality Rater
- A human evaluator following Google's Quality Rater Guidelines to score search results.
- Search query
- The words or phrase a user enters into a search engine.
- Search refinement
- Another name for query refinement, narrowing or modifying a query.
- Search trend
- A pattern in search demand over time, often used to identify emerging or declining topics.
- Search type report
- A Search Console performance report filterable by search type, such as web or image.
- Search volume
- The estimated number of searches a query receives in a defined period.
- Search-first content
- Content created primarily to attract search traffic rather than to help users.
- SearchGPT
- OpenAI's search-oriented product that synthesizes answers with citations.
- Seasonal keyword
- A query whose volume rises and falls predictably with the calendar.
- Seasonal product page
- An ecommerce page for a product or category with seasonal demand patterns.
- Secondary keyword
- A supporting keyword targeted by a page in addition to its primary keyword.
- Secure protocol
- A communication protocol using encryption, such as HTTPS.
- Security header
- An HTTP response header that improves a site's security posture, such as HSTS or CSP.