SEO and growth glossary
S Terms and Definitions
161 plain-English definitions begin with S. Showing page 2 of 5.
S definitions, page 2
- Security issue
- A reported problem affecting a site's security, such as malware infection.
- Security issues report
- A Search Console report listing detected security issues affecting a property.
- Seed keyword
- A starting keyword used to generate a broader set of related keywords during research.
- Segment
- A subset of analytics data defined by specific filters or conditions.
- Self-referencing canonical
- A canonical tag pointing to the URL on which it appears, confirming it as the preferred version.
- Semantic keyword
- A keyword semantically related to a primary keyword, used to support topical depth.
- Semantic search
- A retrieval approach focused on the meaning behind queries rather than literal keyword matching.
- SemrushBot
- The web crawler operated by Semrush to populate its SEO datasets.
- SEO
- Search engine optimization, the discipline of improving organic search visibility and traffic.
- SEO brief
- A specification document guiding writers on intent, structure, and SEO requirements for a piece.
- September 2022 core update
- A broad core ranking update released by Google in September 2022.
- SERP
- Common abbreviation for Search Engine Results Page.
- Server cache
- Caching layer at the server that stores rendered or computed responses to speed up subsequent requests.
- Server location
- The geographic location of the server hosting a site, sometimes used as a soft geotargeting signal.
- Server log
- A record of requests handled by a web server, used in technical SEO and performance analysis.
- Server response time
- The time a server takes to begin sending a response after receiving a request.
- Server-side redirect
- A redirect issued by the server through HTTP status codes such as 301 or 302.
- Server-side rendering
- Rendering pages into HTML on the server before sending them to the client.
- Server-side tagging
- Routing tracking data through a server-side endpoint to control collection and reduce client load.
- Service area
- The geographic area in which a service area business operates.
- Service area business
- A business that serves customers at their locations rather than from a public storefront.
- Service area page
- A localized page targeting a specific service area for a SAB.
- Service schema
- A schema.org type representing a service offered by a business.
- Service worker
- A browser script enabling offline support, caching strategies, and push notifications for a Progressive Web App.
- Session
- A defined period of user interaction with a site, bounded by inactivity or other rules.
- Session ID URL
- A URL containing a session identifier, often a source of duplicate content if indexed.
- Sessions per user
- The average number of sessions per unique user over a period.
- SGE
- Common abbreviation for Search Generative Experience.
- Shadow DOM
- A web platform feature for encapsulating DOM and styling within a component.
- Shopping ads
- Paid product advertisements displayed in Google Shopping and related surfaces.
- Short click
- A click followed by a fast return to the SERP, taken as a signal of dissatisfaction.
- Short videos shelf
- A SERP feature highlighting short-form videos relevant to a query.
- Short-form content
- Content of relatively brief length, often used for quick-hit articles or social posts.
- Short-tail keyword
- A short, often single-word keyword with high volume and broad intent.