SEO and growth glossary
S Terms and Definitions
161 plain-English definitions begin with S. Showing page 3 of 5.
S definitions, page 3
- Siloing
- An information architecture practice of grouping related content into themed sections.
- Sistrix Visibility Index
- Sistrix's proprietary metric estimating a domain's overall visibility in search.
- Site architecture
- The overall structure of a website's pages and navigation.
- Site migration
- The process of moving a site to a new domain, structure, or platform while preserving SEO equity.
- Site reputation
- The general standing of a domain in terms of trust and authority.
- Site reputation abuse policy
- Google's policy restricting publication of unrelated third-party content on a host site to exploit its rankings.
- Site search optimization
- Optimization of an internal site search experience for relevance and conversion.
- Site structure
- Another name for site architecture, the organization of pages and navigation.
- Sitelinks
- Additional indented links shown beneath a primary organic listing, exposing key sub-pages.
- Sitelinks search box
- A SERP feature that exposes a site's internal search directly within the search results.
- Sitemap
- A file or page listing URLs available on a site for crawler discovery.
- Sitemap directive in robots.txt
- A line in robots.txt pointing to a sitemap location for crawler discovery.
- Sitemap index file
- An XML file referencing multiple sitemap files, used to scale beyond URL or size limits.
- Sitemap ping
- A historical mechanism for notifying search engines of sitemap updates by URL request.
- Sitemap protocol
- The XML schema and rules defining how sitemaps are structured and consumed.
- Sitemap report
- A Search Console report showing submitted sitemaps and their processing status.
- Size variant
- A product option representing a size of an underlying SKU family.
- Skip link
- An accessibility hyperlink allowing keyboard users to skip past navigation to main content.
- SKU page
- An ecommerce page representing a single SKU, often a product variant.
- Skyscraper content
- A piece of content built to be the most comprehensive resource on its topic.
- Skyscraper technique
- A link building method of producing better content than top competitors and outreach for backlinks.
- Slackbot
- Slack's preview bot used when URLs are shared in Slack messages.
- SMS link
- A link with the sms scheme that opens the user's messaging app.
- Sneaky redirect
- A deceptive redirect serving different content to users and crawlers, against guidelines.
- Snippet bait
- Content structured specifically to be selected as a featured snippet.
- Snippet hijacking
- Replacing another page in a featured snippet by better matching the snippet pattern.
- Snippet optimization
- Adjusting content and formatting to improve eligibility for SERP snippets.
- SOA record
- A DNS Start of Authority record holding administrative information about a zone.
- Soft 404
- A page that returns a 200 status code but presents a 404-like message, treated by Google as a 404.
- SoftwareApplication schema
- A schema.org type representing a software application and its attributes.
- Sort URL
- A URL representing a sorted view of a listing, typically containing query parameters.
- Source attribution
- The identification of source pages cited within an AI-generated answer.
- Source grounding
- The practice of constraining AI output to specific retrieved sources.
- Source link
- A link in body content that supports a factual claim by pointing to its source.
- Source of Sources
- The platform succeeding HARO for connecting journalists and expert sources.
- Source/medium
- A combined GA dimension representing where a visit came from and how.
- Spam policy violation
- An infraction of a search engine's published spam policies that may trigger penalties.
- Spam Score
- Moz's metric estimating the spamminess risk of a domain or page based on multiple signals.