SEO and growth glossary
T Terms and Definitions
83 plain-English definitions begin with T. Showing page 1 of 3.
All T definitions
- Table of contents
- A page section listing headings within the page, often with anchor links.
- Table snippet
- A featured snippet that returns a table extracted from a page.
- Tag
- An HTML element marker, or a tracking and marketing tag deployed via a tag manager.
- Tangram
- A reported Google ranking system involved in final result assembly.
- Tap target
- A clickable element on a touch interface, sized for finger-based interaction.
- Target keyword
- Another name for a primary keyword, the keyword a page is intentionally optimized for.
- Taxonomy
- A classification system used to organize content into categories and subcategories.
- TBT
- Total Blocking Time, a Lighthouse metric measuring time the main thread is blocked by long tasks.
- Technical SEO
- The branch of SEO focused on crawlability, indexability, performance, and infrastructure.
- Tel link
- A link with the tel scheme that initiates a phone call from the user's device.
- TelegramBot
- Telegram's preview bot used when URLs are shared in Telegram messages.
- Tertiary keyword
- A supplementary keyword targeted by a page beyond its primary and secondary keywords.
- TF
- Common abbreviation for Trust Flow.
- TF-IDF
- Term Frequency Inverse Document Frequency, a classical statistical measure of word importance in a document.
- Thank you page
- A confirmation page shown after a user completes a conversion action.
- Thin content
- Content with little substantive value relative to a query's needs, often penalized in quality assessments.
- Things to know
- A SERP feature presenting common follow-up questions and points related to a topic.
- Three-click rule
- A heuristic suggesting users should reach any page within three clicks, more aspirational than rigorous.
- Three-way link
- A link arrangement among three sites used to obscure direct reciprocal linking.
- Tier 1 link
- A backlink from a high-authority site directly to a money page or domain.
- Tier 1 placement
- Coverage in a top-tier publication, valuable for both PR and SEO.
- Tier 1 publication
- A leading publication considered a gold standard for press coverage.
- Tier 2 link
- A backlink pointing to a tier 1 link page rather than to the money site.
- Tier 3 link
- A backlink pointing to a tier 2 link page, used in tiered link building.
- Tiered link building
- A linking structure where layered links indirectly support a money site.
- Time on page
- The time a user spends on a specific page during a session.
- Time on site
- The total time a user spends on a site during a session.
- Time to first byte
- The time from request to receipt of the first byte of the server response.
- Time to Interactive
- A performance metric measuring when a page becomes reliably interactive.
- Title length
- The character or pixel length of a title tag, with practical SERP truncation around 60 characters.
- Title tag
- The HTML title element specifying the page title, typically used as the SERP headline.
- TLS certificate
- A digital certificate enabling encrypted TLS connections, the modern equivalent of SSL.
- Token
- A unit of text processed by a language model, often a word fragment or punctuation.
- Tokenization
- The process of breaking text into tokens for processing by a language model.
- Tone of voice
- The character and style of a brand's communication.
- Toolbar PageRank
- Google's retired publicly visible PageRank value, last updated in 2013.
- Top linking sites
- A Search Console report identifying the external sites that link most to a property.
- Top linking text
- A Search Console report identifying the most common anchor text from external links to a site.
- Top stories
- A SERP feature showcasing relevant news articles for a query.