SEO and growth glossary
U Terms and Definitions
32 plain-English definitions begin with U. Showing page 1 of 1.
All U definitions
- UA
- Common abbreviation for Universal Analytics.
- UGC
- Common abbreviation for User-Generated Content.
- UGC attribute
- A link relation indicating that a backlink originates from user-generated content.
- UGC link
- A backlink originating from a user-generated content area such as comments or forums.
- Ultimate guide
- A long-form article positioned as the definitive resource on its topic.
- Unique page view
- A page view counted once per session even if the user views the same page multiple times.
- Universal Analytics
- Google's previous-generation analytics platform, sunset in 2023 in favor of GA4.
- Universal link
- An iOS link standard that opens a native app when installed and falls back to the web when not.
- Unlinked mention
- A reference to a brand on the web that does not include a hyperlink.
- Unnatural link
- A backlink that violates search engine guidelines, often built or paid manipulatively.
- UR
- Common abbreviation for URL Rating.
- URI
- Uniform Resource Identifier, a string identifying a resource on the web.
- URL
- Uniform Resource Locator, the address used to access a resource on the web.
- URL depth
- The number of path components in a URL beneath the root.
- URL hierarchy
- The structural arrangement of paths within a site's URLs.
- URL Inspection tool
- A Search Console feature for inspecting how Google sees a specific URL.
- URL length
- The total number of characters in a URL, with very long URLs sometimes being truncated in displays.
- URL parameter
- A name-value pair in the query string portion of a URL.
- URL parameter tool
- A retired Search Console tool for instructing Google how to handle parameters during crawl.
- URL Rating
- Ahrefs' page-level metric estimating the strength of a URL's backlink profile.
- URL slug
- Another name for a page slug, the human-readable identifier within a path.
- URL structure
- The overall design of a site's URL paths.
- Useful crawl
- A search engine crawl request that fetches an indexable, valuable URL rather than wasted budget.
- User agent string
- A string sent by a client identifying its software, used for crawler verification and content negotiation.
- User intent
- Another name for search intent, the goal behind a query.
- User prompt
- A user's input to a language model within a conversation.
- User property
- A GA4 attribute attached to a user that persists across sessions.
- User-agent directive
- A robots.txt line specifying which crawler the following rules apply to.
- User-generated content
- Content created by users of a platform rather than its operators.
- UTF-8 encoding
- A widely used character encoding capable of representing every character in Unicode.
- UTM parameter
- A URL parameter following the Urchin Tracking Module convention used to attribute traffic.