SEO and growth glossary
W Terms and Definitions
18 plain-English definitions begin with W. Showing page 1 of 1.
All W definitions
- Walkthrough
- A detailed step-by-step demonstration, typically more thorough than a tutorial.
- Walmart Marketplace SEO
- Optimization of product listings within Walmart's online marketplace search.
- Web 2.0 link
- A link from a free user-generated platform such as a blog host, considered low quality.
- Web grounding
- Constraining a generative model's response to information retrieved from web sources.
- Web Rendering Service
- Google's headless rendering pipeline used to evaluate JavaScript-rendered pages.
- Web Vitals JS library
- A small JavaScript library from Google for measuring Core Web Vitals in real user environments.
- WebP
- An image format developed by Google offering strong compression for web images.
- WebPage schema
- A schema.org type representing a generic web page and its key attributes.
- WebPageTest
- An open-source web performance testing tool offering detailed waterfall and metric analysis.
- WebSite schema
- A schema.org type representing a website, often used to enable sitelinks search box.
- White hat SEO
- Optimization tactics fully aligned with search engine guidelines and user-centered standards.
- White paper
- A long-form authoritative document on a topic, often used in B2B lead generation.
- Whois
- A protocol and database providing registration information for domain names.
- Wiki link
- A backlink from a wiki page, often nofollow and easily contested by editors.
- Wishlist page
- An ecommerce page where users save products of interest for later consideration.
- Word count
- The number of words on a page, sometimes used loosely as a depth proxy.
- WRS
- Common abbreviation for Web Rendering Service.
- www vs non-www
- The choice between using a www subdomain or the apex domain as the canonical hostname.