Case Study
Calculator-Led Owner Acquisition Across Seven Thousand U.s. Markets.
A short-term rental platform with multiple product lines needed organic acquisition across distinct owner, investor, and traveler segments. We built a calculator-driven funnel layered over programmatic city pages.
- Industry
- Short-Term Rental Management & Investment
- Engagement
- Calculator-Led Owner Acquisition
- Timeline
- 14 months
- Status
- Anonymized
01 / Challenge
The platform served three distinct audiences (property owners, real estate investors, travelers) and needed to fill the top of three different funnels through a single site. Paid channels were saturated; the brand was strong in a handful of markets but invisible in most of the country. They had property-level data nobody else did, and weren't using it as an SEO asset.
02 / Approach
We turned their proprietary market data into the asset class it always was. A revenue-projection calculator became the conversion event; programmatic city pages (7,000+ U.S. markets) became the discovery layer. Each city page surfaced real ADR, occupancy, and revenue data with an inline calculator that gated to an owner-acquisition flow. Investor and traveler funnels were layered on top with shared infrastructure.
- Programmatic SEO
- Calculator-as-CRO
- Multi-Funnel Architecture
- Technical SEO
- Data-Driven Content
03 / Results
Owner inquiries grew faster than the team could onboard them, a high-class problem that produced its own follow-up engagement. The calculator became the single largest lead source by volume and quality. The same architecture now serves the investment and traveler funnels with minimal incremental cost.
- +312% organic traffic over 14 months, sustained MoM growth
- 7,000+ city-specific pages with proprietary market data
- ~38,000 calculator submissions in year 1 of full operation
- $2.1M attributed contribution to ARR (owner-acquisition channel)
- Calculator funnel reused across investor and traveler audiences with shared infrastructure
“We had the data. We just didn't know it was a marketing asset until someone showed us. Now the calculator does more lead-gen than our entire paid spend.”Head of Marketing, STR Management Platform