SEO and growth glossary
B Terms and Definitions
71 plain-English definitions begin with B. Showing page 1 of 2.
All B definitions
- B2B SEO
- Search engine optimization focused on business-to-business companies and longer, decision-driven buying cycles.
- B2C SEO
- Search engine optimization focused on consumer-facing brands and shorter, transactional purchase cycles.
- Backlink
- An incoming hyperlink from one website to another, treated by search engines as a signal of authority.
- Backlink audit
- A systematic review of a site's inbound link profile to identify opportunities and risks.
- Backlink profile
- The complete set of inbound links pointing to a domain, considered as a single dataset.
- Baidu
- China's leading search engine, with its own crawler, ranking system, and webmaster tools.
- Baidu Webmaster
- Baidu's webmaster console for submitting sites and monitoring search performance in China.
- Baiduspider
- Baidu's primary web crawler.
- BBB listing
- A business profile on the Better Business Bureau site, often used as a local citation.
- Beginner guide
- An introductory long-form piece designed for readers new to a topic.
- Below the fold
- The portion of a page that is not visible until the user scrolls.
- BERT
- A transformer-based natural language model integrated into Google search to improve query understanding.
- Better Business Bureau
- A nonprofit organization that rates businesses on trust and provides accreditation, used in local SEO citations.
- Big Daddy update
- A 2005 to 2006 Google infrastructure overhaul affecting URL canonicalization and crawl behavior.
- Bing
- Microsoft's general-purpose search engine, the second-largest source of search traffic in many western markets.
- Bing Chat
- Microsoft's conversational AI search interface, later rebranded as Copilot.
- Bing Copilot
- Microsoft's generative AI assistant integrated into Bing search and other Microsoft surfaces.
- Bing Places
- Microsoft's local listing service for managing business information appearing in Bing search and maps.
- Bing Webmaster query report
- A Bing Webmaster Tools report showing queries, impressions, clicks, and rankings for a site.
- Bing Webmaster Tools
- Microsoft's free console for monitoring a site's performance, indexing, and crawl health in Bing.
- Bingbot
- Bing's primary web crawler, used to discover and index content for Bing search.
- BingPreview
- A Bing user agent used historically to render page previews for the search results.
- Black hat SEO
- Optimization tactics that violate search engine guidelines and risk penalties or deindexing.
- Blockquote
- An HTML element used to indicate a longer quotation, typically styled distinctly.
- Blogger outreach
- The practice of contacting bloggers to obtain coverage, links, or partnerships.
- BlogPosting schema
- A structured data type for marking up individual blog posts.
- Blue link
- A standard organic search result, named for its traditional blue underlined link styling.
- BM25
- A ranking function from probabilistic information retrieval that scores document relevance to a query.
- Body content
- The main textual content of a page, distinct from navigation, headers, footers, or sidebars.
- Body copy
- The primary written content of a page or article, excluding ancillary elements.
- Body keyword
- A medium-volume keyword falling between head terms and long-tail terms in length and competitiveness.
- Body section
- The HTML body element containing the visible content of a web page.
- Boilerplate content
- Reusable text such as legal notices, footers, or repeated marketing copy that appears across many pages.
- Book schema
- A structured data type used to mark up information about books.
- Boston update
- An early 2003 Google algorithm update that began the trend of named, public algorithm changes.
- Bot
- An automated program that browses the web, including search crawlers and other agents.
- Bot detection
- Techniques used to identify automated traffic distinct from human visitors.
- Bounce
- A single-page session that ends without further interaction, as defined in classic web analytics.
- Bounce rate
- The percentage of single-page sessions out of all sessions on a website.
- Bourbon update
- A 2005 Google update affecting indexing of duplicate content and certain link patterns.