SEO and growth glossary
E Terms and Definitions
49 plain-English definitions begin with E. Showing page 1 of 2.
All E definitions
- Eager loading
- Loading resources immediately rather than deferring them until needed.
- Earned link
- A backlink acquired without direct request or compensation, generally considered most valuable.
- EAT update
- Informal label for Google updates that increased the weight of expertise, authoritativeness, and trustworthiness.
- Ebook
- A long-form digital document, often used as a lead magnet in content marketing.
- Ecommerce SEO
- Search engine optimization specific to online stores, covering product, category, and faceted page concerns.
- Edge SEO
- SEO modifications applied at the CDN or edge layer rather than within the origin site code.
- Edge server
- A server in a CDN deployed close to end users to reduce latency.
- Edge worker
- A serverless function running on a CDN's edge network, often used for edge SEO.
- Editorial calendar
- A schedule of planned editorial content with publish dates, owners, and topics.
- Editorial link
- A backlink placed at the discretion of an editor, generally considered higher quality than placed or paid links.
- Editorial standards
- The internal rules a publication uses to ensure consistency, accuracy, and quality.
- EEAT
- Google's expanded EAT framework adding Experience to Expertise, Authoritativeness, and Trustworthiness.
- EEAT update
- Informal label for Google updates that increased the weight of EEAT signals.
- Email outreach
- Outreach conducted by email to prospects, partners, or publishers.
- Email traffic
- Visits attributed to clicks from email campaigns.
- Embedded element
- An external resource embedded into a page using elements such as iframe or embed.
- Embedded tweet
- A specific tweet rendered inline on a page using Twitter's embed code.
- Embedded video
- A video player embedded in a page from an internal or external host.
- Embedding
- A vector representation of text, image, or other content used in machine learning and retrieval.
- Embedding model
- A model that produces embeddings for content, used in semantic search and AI retrieval.
- Empty anchor
- A hyperlink whose visible text is missing or only contains whitespace.
- Engaged session
- A GA4 session that lasted at least ten seconds, had a conversion, or included two or more page views.
- Engagement rate
- The proportion of sessions classified as engaged in GA4.
- Engagement time
- Time during which the page or app was in focus, used as a positive engagement signal in GA4.
- Enterprise SEO
- SEO at scale for large organizations, with the operational complexity that scale entails.
- Entity
- A distinct, identifiable thing such as a person, place, product, or concept recognized in a knowledge graph.
- Entity optimization
- Optimizing content and markup so that search systems recognize and associate it with the right entities.
- Entity recognition
- The identification of named entities within text, used in semantic search and analytics.
- Entity salience
- The importance of an entity within a piece of content relative to other entities.
- Entity SEO
- An approach to SEO emphasizing entity recognition, knowledge graph relationships, and topical authority.
- ETag
- An HTTP header value identifying a specific version of a resource for cache validation.
- Ethical SEO
- Optimization within search engine guidelines and user-centered standards, equivalent to white hat SEO.
- Etsy SEO
- Optimization of listings within Etsy's internal search engine.
- Event
- In GA4, a discrete user interaction recorded with optional parameters.
- Event parameter
- Additional data attached to a GA4 event to give context, such as item id or value.
- Event rich result
- A SERP rich result displaying event details such as date, location, and price.
- Event schema
- Structured data marking up an event with date, location, and other details.
- Event tracking
- The practice of capturing user interactions as events for analytics reporting.
- Evergreen content
- Content that remains relevant and useful over a long period without major revision.
- Evergreen keyword
- A query whose search volume remains stable across seasons and years.